Traditional channels remain important in driving awareness. But we don’t view them as isolated tactics, especially with the growing effectiveness of digital as an awareness driver. This Cape Town Digital Marketing Agency believes all channels must co-exist in an ecosystem that creates consumer experiences that drive action. Today, that action is often driven digitally. It’s the world we now live in.
As most consumers find sites through search engines, you need a partner skilled at search engine optimization and paid search marketing.
We’ll improve your visibility in search engines results by optimizing your website and boosting the presence of key words throughout your site. We use Paid Search, (also called Search Engine Marketing or Pay-Per-Click ) to purchase text ads on search engines. Results are immediate, and Paid Search is very effective for securing your position within all the search engine result pages.
We believe that the basis of a great website is a deep understanding of people and the way they intuitively access information. You also need a clear concept on which to build the connection between you and your audience—providing them an individual and perfect site experience.
We ensure your site is an extension of your brand—the look and feel, tone and voice. Plus, it’s critical that your site’s functionality encourages visitors to take the steps you want them to take—learn more about your products, submit a form, or make a purchase.