What is SEO?

One of the fundamental aspects of digital advertising is SEO, or search engine optimization. SEO can be generally defined as a means of increasing traffic in terms of both quality and quantity through earned organic search results.

What is SEO and how does it work?

SEO serves as a means to attract not just more visits to your site, but also attract the type of clients that your business needs to grow. Without structured SEO, you may wind up receiving a lot of clicks, but these could be misdirections. The main objective of SEO implementation is to steer web crawlers in the right direction, so that the people who are presented with your site in their search results are looking for whatever it is you offer.

SEO also strives to produce organic results. This means you don’t pay for advertisements on other sites or on search results, but instead show up on the top hits and therefore receive more traffic naturally.

To fully understand SEO, you have to understand how a web search happens. When a person visits a search engine such as Google, they type in a set of keywords. Let’s say you’re searching for “Used Apple Computers”. When you hit enter, Google then crawls the internet (also the world wide web, hence the crawling) and finds websites that contain keywords, phrases and information that are relevant to your query.

It may sound pretty basic, but it’s actually quite complex and there are a variety of factors that contribute to how likely a website is to be found easily by Google, Bing or the like. An analysis by Moz, 20.94 percent of Google ranking factors was comprised of domain-level, link authority features. These include the quantity of links to the site, the quantity of trusted sites linking to your site, the Page Rank, etc.

How You Can Use SEO

Although it requires a bit of studying, learning to SEO is easy. With enough practice, you can begin using the techniques that have been proven to work for millions of users and revolutionized the online marketing industry.

Moz published a Beginner’s SEO Guide that starts off with an in-depth look at how search engines work, to ways you can start using search engine optimization in your posts today. If you don’t have the time to spend on SEO or learning how to do it, give us a call.